Today was my first class of google analytics and I think its an amazing tool for marketers and companies in general.
It allows you to see how many people is interested in your web page, facebook, blog etc. It gives you quantity and frequency of people entering your web page. Companies can make meaningful decisions according to the data analysis that google analytics can give.
This will be my first of many posts about google analytics. In this post I will explain the difference between a metric and a dimension.
First of all you need to know that a dimension describes data and a metric measures data.
Dimesion: Is a descriptive attribute or characteristic of an object that can be given different values.
Metrics: Are individual elements of a dimension that can be measured as a sum or a ratio.
Example:
I want to finish my blog from a quote that is shown in the google analytics first class.
"Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customer and potential customer have which translates to your desired outcomes (both online and offline)"
- Avinash Kaushik
This is basically what google analytics wants to achieve, help companies to have feedback of how many persons are watching thier web pages with products, links and buttons in order to understand what is a trend and people likes and whats not to act upon it and formulate strategies.
If you want to start learning about this great tool. Please join me in the Google Analytics Academy.
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